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China’s new wine lovers: affluent millenials drinking more - BCwinetrends
Reading Time: 3 minutes China’s new wine lovers: affluent millennials drinking more, turning to France, Chile, and Australia Wealthy young Chinese, having acquired a modicum of savoir-faire and a taste for liquid luxury, are becoming game changers in one of the world’s biggest wine markets, prompting the country’s top wine merchants to also become providers of wine education. This burgeoning army of wine […]
Julian