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Femme Paradox or Marketing Wine to the Ladies. - BCwinetrends
Reading Time: 2 minutes Fortunately, the plight of female oenophiles has improved since the second century A.D., when Roman women faced severe punishment for consuming alcohol. Yet gender associations remain embedded in the world of wine. It’s easy to notice once we start looking for it: Richer, heavier wines are “masculine,” while delicate ones are said to be “feminine.” […]
Julian