Last week I had the opportunity to test drive the new Winemaker’s CUT virtual tasting room. Below you can find the Press Release announcement and the tasting notes for some of the wine I was able to try.
Press Release
(April 23, 2021, Penticton, BC) Winemaker’s Cut launches Canada’s first “interactive online winery tasting room” that lives permanently on the website.
Winemaker’s CUT is redrawing the boundaries of reality and virtual, with an online dedicated interactive wine tasting room that lives on their website. It’s easy to access. Go to the website and click.
Inside the Winery Tasting Room
Wine lovers will walk around the big wooden table with a selection of Winemaker’s CUT bottles squarely in the center. Off to the left and the right are wine fridges stocked with additional offerings. In fact, all four tiers of Winemaker’s Cut wines are in the room, visible and with a click on the bottle, tasting notes and food pairing recommendations appear. At this point, bottles can be loaded into the shopping cart and shopping continues.
First Of Its Kind
This new mobile-first, dynamic photo-realistic and interactive platform connects the online winery experience to the wine shop website. It uses motion sensors that allow customers to learn, to make purchases, to chat with others and to move through the tasting room like they’re actually at the winery.
Helping Our Customers
“We care deeply about the impact of COVID-19 on our community, especially those with pre-existing conditions. We continue to believe in a robust recovery driven by the inherent, and now pent up, human need to connect, meet up, socialize and share wine experiences together. To that end, I am super excited to present Canada’s first immersive and photorealistic Wine Tasting Room experience. It’s safe for our guests to experience the winery in the wine region they love, without leaving home. It redraws the traditional boundaries of visiting a winery and the wine experience.”
Winemaker’s CUT co-owner Michal Mosny
The Big Idea
The big Idea was pitched to Mosny by Barb Wild, a respected wine specialist and entrepreneur based in Vancouver. “When Kahlil from vstore.weshowup.io asked if an interactive online experience would benefit the wine industry, it was an instant “yes” from me. Michal was the perfect partner in this development as he is very customer focused and didn’t have a winery tasting room.”
The Future
Working with Michal Mosny to launch maybe the world’s first virtual wine tasting room at Winemaker’s Cut has been excellent. Michal shares a genuine willingness to look beyond the limits of teleconferencing software to explore innovative ways to connect with his customers in an immersive fashion. Winemakers Cut will always be at the core of the vstore.weshowup family.“
Kahlil Ashanti, Founder and CEO
About Winemaker’s CUT
Winemaker’s CUT is a medium-size estate winery located just south of Oliver, BC with the production of nearly 8500 cases annually. With a strong emphasis on natural and sustainable vineyards, their vines in the vineyard and wines in the cellar are exposed to classical music. Over the years, classical music has become the signature style of Michal Mosny and his wife Martina who own and operate the winery. Their new online tasting room has an option to play ambient classical music in the background, while the wine lover shops to get the full experience. With winery plans for a new tasting room in 2020 put on hold due to the pandemic the development of the online tasting room creates the next best experience.
“We truly believe that our Virtual Wine Tasting room will help our customers find the styles of wine they prefer.”
Michal Mosny
You can visit the website to find the virtual tasting room by clicking on virtual reality at: https://winemakerscut.ca
About Barb Wild
Barb Wild, DipWSET is Vancouver based Good Wine Gal who shares her passion for Good Wine! Barb promotes online wine education with Mark Shipway and other top Vancouver wine and spirit educators. She blogs about wine and her local industry and encourages wine tasting and travel whenever possible. She has a growing community of passionate food and wine lovers and believes that technology will help our industry succeed in more ways than we currently imagine.
About vstore.weshowup.io
vstore.weshowup.io is a Vancouver-based extended reality (XR) company that has developed an online wizard that enables any business to easily and quickly create XR environments that are both functional and social. The technology developed by vstore aims to greatly accelerate the adoption and deployment of XR solutions for consumer-facing companies, enabling better product pre-visualization and enhanced customer engagement for end-users and attendees. All experiences are accessible for shoppers by url from any device without the need for additional equipment. vstore provides high-end retail clients with a wide selection of pre-built and customizable XR environments that can be branded and outfitted with features such as AI-powered voice search, live streaming, payment processing, seamless product updates, and live chat. To schedule a demo or learn more please visit https://vstore.weshowup.io.
For more information
Contact Michal Mosny,
Winemaker & Co-Owner
(778) 931-0577
Or Barb Wild, DipWSET
Good Wine Gal
(604) 306 2289
The New Release
Winemaker’s CUT Sauvignon Blanc 2019 ($24)
Vineyards – Estate Vineyard, Deadman Lake Vineyard, Oliver BC. 800 cases produced.
Harvest– hand-harvested 12.09.2019 and 23.09.2019 at an average 22.0 Brix, 3.3 tons per acre
Winemaking – cold-soaked for 1 day, wild and organic yeast fermented for 29 days. 10% Slovakian oak.
Technical Data – 3.2 pH, 7.6 TA, 12.5 % Alcohol, 4.3 RS
Aromas of citrus and tropical fruits. The wine is alive when it reaches your tongue. A very vibrant wine that is slightly drier than last years vintage. Flavours of pineapple, kiwi, lemon, key lime and red grapefruit. The wine has a light creamy texture, with minerality and a long finish.
A fruit-forward style wine that is great with seafood or standalone. It was paired with BBQ Sockeye salmon and was amazing.
Enjoy this fabulous BC example of Sauvignon Blanc! 92 Points
Winemaker’s CUT Rosé 2020 ($24)
Vineyards – Estate Vineyard, Deadman Lake Vineyard, Oliver BC.
Varietals – 60% Cabernet Franc, 40% Syrah
Harvest– hand-harvested 2nd Oct. 2020 at average 21 Brix, 3.7 tons per acre
Winemaking – No skin contact. Wild and Organic yeast fermented for 49 days. 100% stainless steel.
Technical Data – 3.4 pH, 7.5 g/L TA, 11.5 % ALC, 3.6 g/L RS free SO2 18mg/L
A pale salmon colour. This is a light, easy-drinking Rosé with a higher percentage of Syrah in this vintage. The elegant aromas of stonefruit, cream and strawberries are followed by rich flavours of strawberry, citrus, red berries and grapefruit with a subtle hint of white pepper. 90 Points.
Winemaker’s CUT Syrah 2019 ($32)
Vineyards – Estate Vineyard, Deadman Lake Vineyard, Oliver BC.
Winemaking – Cold soaked for 2 days, wild/spontaneous stainless steel fermentation.
Free run press and full malolactic fermentation. 6 months in American, French and Slovakian oak.
Technical Data – 3.8 PH, 7.1g/L TA, 13.5 %ALC, 1.3g/L RS, free SO2 14mg/L
A juicy, luscious, full-bodied BC Syrah that is deep garnet in colour. Decanting is recommended as it will open to beautiful aromas full of black fruit, black liquorice, cured meat, and black pepper.
On the palate, the vibrant wine features ripe plum and blackberries, spice, and roasted beets. Medium-full bodied and silky smooth with fine-grained tannins and spicy black fruit persisting on the refreshing finish.
This Syrah is ready for long ageing. 92 Points
For the tasting notes on the previous vintages please click on the following links –Winemaker’s CUT 2020 Releases and WineMaker’s CUT 2019 New Releases
Where to Buy
To purchase these exceptional wines please visit the Winemaker’s CUT website.
For US readers, you can order Winemaker’s CUT wines for shipment in the US from Kascadia Wine Merchants.